The best personal trainer websites help potential clients envision their future selves by incorporating these essential elements:
- Great visuals for trust: Videos of the trainer training clients, before/after photos of past clients, photos of the trainer in their best shape/form, etc.
- Visuals as a vehicle to tell the brand story: The top websites communicate whether the personal training is aspirational, gentle, soulful, athletic & competitive, fun & social, or luxurious & exclusive through photography.
- Comprehensive content: Most top websites have a bio section to tell the personal trainer’s story, a testimonials/success stories section for social proof, a services/pricing page for informational purposes, a blog/journal for SEO/trust-building, etc.
- And excellent web design: The websites are mobile responsive and have easy navigation. The CTAs (to book a session, buy a plan, etc.) are placed strategically. Plus, they use appropriate & legible font and employ a suitable color palette (for example: yoga trainers often use pastel colors and earthy tones, while CrossFit trainer websites have more vibrant colors).
